Posted by Marilyn Odesser-Torpey to cstoredecisions.com
"…the mouthwatering smell of frying chicken wafting through the store and even out to the forecourt is usually the first experience customers have with your foodservice offering, explained Dr. Nancy Caldarola, general manager of the Food Training Group, a hospitality industry consulting firm based in Roswell, Ga.
“'Chicken is one of the most attractive hand-held foods for people,' Caldarola said. 'It is also the ultimate all-American comfort food.'"