Written by Isabelle Gustafson for cstoredecisions.com
…like all offers, (the roller gril) can easily become stale if it’s not regularly updated and given proper consideration.
In addition to reminder retailers that a roller grill must be kept spotless to ensure customer satisfaction (particularly in light of the COVID-19 pandemic), Gustafson also points out that it’s imperative that a c-store have “a solid offer – whatever that means for your store.” Different locations will need to meet different customer expectations and tastes, but variety is vital.
It’s also incredibly important to remember to communicate to your (potential) customers. Outdoor signage is just as important as indoor signage and messaging on the grill: You need to be able to lure customers in to he store who might otherwise just pay at the pump for their gas and leave.
Having an online presence is also a key component to driving customer traffic; just make sure everything online looks as appetizing as possible.