Written by Chuck Ulie for CSPDailyNews.com
In this article, Ulie discusses the importance of listening to customer feedback, as exemplified by the choice of Dunkin’ to heed the call from customers to make their annual limited time offer coffee flavor Butter Pecan Swirl a regular offering:
Requests from customers and employees to make the flavor a regular offering were “staggering,” Dunkin’ said. “We’re thrilled to finally grant their wish.”
So take note: If your customers love an LTO item that you’re offering on your roller grill, consider making it a permanent addition to your grill’s planogram.